Meredith’s Off Script Outlines
The Influence Script
For videos that shift how your viewer thinks. Walk them out of the old way and into yours... so they buy in before you ever pitch anything.
- Hook
- Mistake
- Belief
- Consequence
- New way
- Benefit
- Content
- Call to action
The Hot Take
For videos with an opinion. Stake your ground, show what everyone else is missing, and connect it back to how you actually help people.
- Hook
- Yes AND / Yes BUT
- Hidden perspective
- Cost of not seeing it
- Connect to your system
- Call to action
The How-To
For tutorial videos that actually convert. Teach the thing, but frame it so viewers see why your system is the obvious next step.
- Hook
- So that
- Without
- Content
- Connect to your system
- Call to action
Video Podcast Script
For long-form podcast-style videos where you host the conversation. Introduce yourself, set up the problem, then walk viewers through your way... so by the time you hit CTA, they already trust you.
- Attention / Hook
- Introduce yourself and the podcast
- Story and/or call out mistake
- Introduce new way
- Consequences of not following your way
- Benefits of your way
- Body content
- Problem / Solution / Problem
- CTA
Product Review
For review videos where trust is everything. Address the objections and fears upfront, disclose the relationship, then deliver the real review so viewers leave knowing whether it's right for them.
- Attention / Hook
- Conflicts (yeah-buts from your audience)
- Validate (fears and hang-ups)
- Sponsor disclosure or trust statement
- CTA to resources (affiliate links)
- Content: quality, features, ease of use, opinion, price, alternatives
- Recap and handoff
Grab Meredith’s
Off Script Outlines
Five plug-and-play outlines you can use for any video... so you can stop staring at a blank doc, stop scripting word for word, and start sounding like yourself on camera.