The Three Outlines

Meredith’s Anti-Script Outlines

ANTI-SCRIPT OUTLINE 1

The Influence Script

For videos that shift how your viewer thinks. Walk them out of the old way and into yours... so they buy in before you ever pitch anything.

  • Hook
  • Mistake
  • Belief
  • Consequence
  • New way
  • Benefit
  • Content
  • Call to action
Best For
positioning, thought-leadership, before a pitch
ANTI-SCRIPT OUTLINE 2

The Hot Take

For videos with an opinion. Stake your ground, show what everyone else is missing, and connect it back to how you actually help people.

  • Hook
  • Yes AND / Yes BUT
  • Hidden perspective
  • Cost of not seeing it
  • Connect to your system
  • Call to action
Best For
opinion pieces, industry takes, authority-builders
ANTI-SCRIPT OUTLINE 3

The How-To

For tutorial videos that actually convert. Teach the thing, but frame it so viewers see why your system is the obvious next step.

  • Hook
  • So that
  • Without
  • Content
  • Connect to your system
  • Call to action
Best For
tutorials, step-by-steps, demos
MEREDITH’S ANTI-SCRIPT OUTLINES
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Anti-Script Outlines

Three plug-and-play outlines you can use for any video... so you can stop staring at a blank doc, stop scripting word for word, and start sounding like yourself on camera.